MOONSHOT THINKING

MOONSHOT THINKING

TURN DISRUPTION INTO OPPORTUNITY

IVAN BOFARULL

23,90 €
IVA incluido
En stock
Editorial:
ARPA
Año de edición:
2023
Ubicación
B-1900
ISBN:
978-84-19558-07-7
Páginas:
272
Encuadernación:
Rústica
23,90 €
IVA incluido
En stock
Recoger
Añadir a favoritos

Book of the Year Award 2021 by SDLI Innovation Agency.

“Absolutely indispensable for all global leaders.” Cecilia MoSze Tham, award-winning futurist

"Strategic thinking to create the future of your company." Paul Almeida, Georgetown University

"If disruption is of interest to you, you should read Bofarull." Soumitra Dutta, University of Oxford


With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school,
had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and
business transformation. After reading this book, you will be better at:

• Adopting an entrepreneurial mindset with moonshot thinking, a mental model that aims for 10x improvements that force you to rethink your foundations from the ground up.

• Becoming a disruption “pro”: understanding its actual meaning, which signals it emits, how to anticipate it, and how to make the most of it.

• Being systematic as an innovator, by designing an operating system for continuous transformation.

Praise for this book...

"Moonshot Thinking provides real models to turn challenges into opportunities." Natalia Olson, former SME advisor to President Obama

"A new habit that you can systematically apply in your company." Pablo Rodriguez, Director of Google's office of the CTO

"An indispensable and inspiring synthesis." Xavier Marcet, Drucker Society

"Bofarull reminds us of the balance between 10x and 10% incremental improvements. An uncommon way of thinking and wisdom." Henry Chesbrough, UC Berkeley

"Moonshot thinking is now more important than ever, particularly considering the many systemic challenges the world is facing." Javier Solana, Esade, and Patrick Schneider-Sikorsky, venture capitalist

Ivan Bofarull is a permanent student, thinker, advisor and speaker in the field of disruptive innovation. He is the CIO at Esade Business School, where he also teaches in Executive Education programs. In recent years, he has designed and taught disruptive innovation courses for the senior management of top companies, family businesses and startups in Silicon Valley, Middle East, Latin America and Europe. He has been a strategy advisor at Georgetown University’s McDonough School of Business and has collaborated with institutions like Singularity University, Minerva University, Tecnológico de Monterrey, and BMI. Ivan is a frequent speaker at corporate meetings and public events such as the Mobile World Congress, World Open Innovation Conference, Lego Education and TEDx… He received the “Educational Innovation” award from Esade and was listed by Forbes as a “top futurist”. “Moonshot Thinking” was awarded the “Innovation Book of the Year 2021” prize by SDLI, a consultancy.

Artículos relacionados

  • HERE AND NOW
    MONTEFIORE, SANTA
    'Peopled with wonderful characters, it's funny, sad, poignant and heart-warming, a tough subject tenderly handled. Have some tissues handy' Choice MagazineFaced with losing everything, all that matters is Here and Now . . .Marigold has spent her life taking care of those around her, juggling family life with the running of the local shop, and being an all-round leader in her qu...
    En stock

    12,95 €

  • HAMNET
    O'FARRELL, MAGGIE
    A stunning new departure for Maggie O'Farrell's fiction, HAMNET is the heart-stopping story behind Shakespeare's most famous play.On a summer's day in 1596, a young girl in Stratford-upon-Avon takes to her bed with a fever. Her twin brother, Hamnet, searches everywhere for help. Why is nobody at home?Their mother, Agnes, is over a mile away, in the garden where she grows medici...
    En stock

    15,50 €

  • LATER
    STEPHEN KING
    SOMETIMES GROWING UP MEANS FACING YOUR DEMONS The son of a strugglingsingle mother, Jamie Conklin just wants an ordinary childhood. ButJamie is no ordinary child. Born with an unnatural ability his momurges him to keep secret, Jamie can see what no one else can see andlearn what no one else can learn. But the cost of using this abilityis higher than Jamie can imagine - as he di...
    En stock

    13,80 €

  • KISS THE GIRLS MAKE THEM CRY
    HIGGINS CLARK, MARY / CLARK, MARY HIGGINS
    When investigative journalist Gina Kane receives an email from a 'CRyan' describing her 'terrible experience' while working at REL, a high-profile television news network, including the comment 'and I’m not the only one,' Gina knows she has to pursue the story. But when Ryan goes silent, Gina is shocked to discover the young woman has died tragically in a Jet Ski accident while...
    En stock

    9,95 €

  • THE ICKABOG
    ROWLING, J. K.
    The Ickabog is coming... A mythical monster, a kingdom in peril, an adventure that will test two children's bravery to the limit. Discover a brilliantly original fairy tale about the power of hope and friendship to triumph against all odds, from one of the world's best storytellers.The kingdom of Cornucopia was once the happiest in the world. It had plenty of gold, a king with ...
    En stock

    26,15 €

  • HISTORIAS DE FANTASMAS / GHOST STORIES
    JAMES, HENRY
    La obra del autor norteamericano Henry James (1843-1916) es prolífica y variada. Es considerado por muchos críticos como un autor de transición entre el realismo y el modernismo literario y es especialmente celebrado por sus cuentos de fantasmas, por la diversidad de sus temas, la profundidad psicológica de sus personajes y por presentar situaciones innovadoras. En el presente ...
    En stock

    6,95 €

Otros libros del autor

  • MOONSHOT THINKING
    IVAN BOFARULL
    La disrupcion es la nueva normalidad. Esto no deberia ser un dolor de cabeza ni una causa de panico para tu empresa, sino el impulso necesario para emprender un apasionante viaje de transformacion. En este libro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres ensenanzas clave para lograrlo: - Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot...
    Sin stock. Disponible en 24/48h

    19,90 €