BERGER, WARREN
Can great design transform peoples lives? And can we all learn from the way great designers think? For a new generation of designers, such as Bruce Mau and Yves Behar, the answer to both questions is an unequivocal 'Yes'. To them, design is more than just a question of fashion or taste; it's a way of asking fundamental questions in order to solve complex problems. In Glimmer, award-winning journalist Warren Berger shows how these visionary thinkers are taking design principles out of the studio and applying them to the tough issues of today, from making medicines safer to counteracting the threats of global warming
Warren Berger ha estudiado a cientos de los principales innovadores, empresarios y pensadores creativos del mundo para aprender cómo hacer preguntas, generar ideas originales y resolver problemas. Sus escritos aparecen regularmente en Fast Company, Harvard Business Review y New York Times.
