MOONSHOT THINKING

La disrupcion es la nueva normalidad. Esto no deberia ser un dolor de cabeza ni una causa de panico para tu empresa, sino el impulso necesario para emprender un apasionante viaje de transformacion. En este libro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres ensenanzas clave para lograrlo: - Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot thinking, el modelo mental que antepone las mejoras exponenciales (10x) a las incrementales (+10%). - Ser un experto de la disrupcion: entender que significa realmente, que senales emite, como podemos anticiparla, que podemos aprender de los exitos y fracasos de distintas empresas, etc. - Disenar un modelo sistematico de innovacion disruptiva para tu empresa, la moonshot innovation, que utiliza el moonshot thinking como catalizador y consta de tres fases: anticipacion, lanzamiento y aterrizaje. Tres ensenanzas clave con las que podras anticiparte, desmarcarte de la competencia y liderar la transformacion.

Ivan Bofarull is a permanent student, thinker, advisor and speaker in the field of disruptive innovation. He is the CIO at Esade Business School, where he also teaches in Executive Education programs. In recent years, he has designed and taught disruptive innovation courses for the senior management of top companies, family businesses and startups in Silicon Valley, Middle East, Latin America and Europe. He has been a strategy advisor at Georgetown University’s McDonough School of Business and has collaborated with institutions like Singularity University, Minerva University, Tecnológico de Monterrey, and BMI. Ivan is a frequent speaker at corporate meetings and public events such as the Mobile World Congress, World Open Innovation Conference, Lego Education and TEDx… He received the “Educational Innovation” award from Esade and was listed by Forbes as a “top futurist”. “Moonshot Thinking” was awarded the “Innovation Book of the Year 2021” prize by SDLI, a consultancy.