PILAR CABALLERO SÁNCHEZ DE PUERTA
UNIT 1. COMMERCE ECONOMIC FRAMEWORK AND COMMERCIAL MEDIATION
- Trading sector and commercial mediation
- Commercial distribution system
- Commercial information sources
- Electronic commerce
WHAT WE HAVE LEARNT
UNIT 2. OPPORTUNITIES AND IMPLEMENTATION OF SALES ACTIVITIES AND MEDIATION
- Activity's environment
- Market analysis
- Business opportunities
- Formulation of business plan
WHAT WE HAVE LEARNT
UNIT 3. LEGAL FRAMEWORK AND RECRUITMENT IN COMMERCE AND COMMERCIAL MEDIATION
- Concept and rules that govern trade in the legal context
- Legal forms to pursue the activity as freelance
- Commercial agency agreement
- Commercial agent's ethical code
- Other mediation contracts
- Previous administrative procedurals to pursue the activity
WHAT WE HAVE LEARNT
UNIT 4. SALES MANAGEMENT AND TRADE LOGISTIC
- Planning and commercial strategies
- Sales promotion
- Trade logistic in the sales management of products and services
- Registration, management and processing of business information, clients, products and/or commercial services
- Networks at the service of business activity
WHAT WE HAVE LEARNT
GLOSSARY
ANSWER KEY
BIBLIOGRAPHY
The actual volume includes the fundamental contents for the teaching of the program Management and strategies of the commercial activity and intermediation. This material has been designed to provide support in any activity destined for the learning of professional competences.
The arrangement of the handbook is the following:
General and specific objectives
Theoretic development of the syllabus
Proposal of activities
Unit summary
Glossary of terms
Bibliography
