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Búsqueda de LIBROS DEL AUTOR: CALVO PORRAL, CRISTINA

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PRINCIPLES OF MARKETING

JOHN STANTON / CALVO PORRAL, CRISTINA

Mrketing reversed prior business logic 50 years ago and said «the customer is king», and the companies began to recognize that it was not just the product that was the most important aspect of their business. Companies recognized that consumers had a myriad of choices of product offerings and marketing was responsible to ensure that the company's products had the benefits and a...

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Búsqueda de LIBROS DEL AUTOR: CALVO PORRAL, CRISTINA

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