JOSE GARCÍA LLORENTE
UNIT 1. IMAGE AND CORPORATE IDENTITY
- Corporate identity
- Graphic image
- Graphic design and corporate communications
- Elaboration of a briefing for an advertising agency
WHAT WE HAVE LEARNT
UNIT 2. SIMPLE ELABORATION OF MARKETING AND COMMUNICATION MATERIALS
- Composition principles and elements
- Styles of persuasive and not persuasive communication
- Elaboration of promotional advertising messages for marketing and communication materials
- Information sources and image database
- Selection of contents, images, and text for communication materials of the company
WHAT WE HAVE LEARNT
UNIT 3. SIMPLE BROCHURES DESKTOP PUBLISHING AND COMMUNICATION MATERIALS
- Graphic printed line: corporate stationery
- Graphic design techniques in simple, promotional advertising materials
- Use of graphic design software in users context
WHAT WE HAVE LEARNT
GLOSSARY
ACTIVITIES ANSWER KEY
BIBLIOGRAPHY
The actual volume includes the fundamental contents for the teaching of the program Corporate graphic design techniques. This material has been designed to provide support in any activity destined for the learning of professional competences.
The arrangement of the handbook is the following:
General and specific objectives
Theoretic development of the syllabus
Proposal of activities
Unit summary
Glossary of terms
Bibliography
